According to Forbes “Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes”…giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.
Storytelling is now an integral part of maximising your brand’s visibility, profitability and impact. At Emaho we focus on bringing out the who, what, where, and how of your brand story, paying special emphasis on visually communicating the emotional connection between your customer and your brand.
All products, services and business started with a story. They were born from someone’s desire to create and inspire others, or the need to fill an inherent gap in the market. We want to tell those stories. The stories of why something came to be. And we want to tell them through films of all kinds, whether it’s a campaign video, TVC, documentary or some new combination of mediums.
We add heart to your stories. Well told stories through Branded Content allow you and your brand to stand out in a sea of sameness. We create unforgettable imagery, evoke emotions, and tug at heartstrings. We create connections. We want to help you build more than just a following or a few loyal customers, we want to help build your tribe. Like minded individuals who see value in what you do and campaign on your behalf. Nothing beats word of mouth advocacy. Customers are demanding more of companies these days. More transparency, more community service, more doing good. We don’t believe that success and profitability come at the expense of being human. On the contrary, we believe creating real stories, about real people, solving real problems, adds heart and connection to a product or service, and builds loyalty, which of course builds a brand’s success. Your products are no good without people to buy them. So we identify, conceptualise and create Branded Content that is real, human, relatable, and shareable.
